Privacy Policy

This Privacy Policy explains how Long Branch Chiropractic (“we,” “us,” or “our”) collects, uses, shares, and protects
information when you visit our website, contact our office, or use our online scheduling and forms. We are committed to
handling information responsibly and transparently.

1) Scope of This Policy

This policy applies to information collected through our website and related online services. If you become a patient,
information in your clinical record may be protected by healthcare privacy laws, including HIPAA. This website policy
focuses primarily on online and administrative data. For details about how we use and disclose protected health information
for treatment, payment, and healthcare operations, you may request our Notice of Privacy Practices.

2) Information We Collect

A. Information You Provide

• Contact details (such as name, email address, phone number)
• Appointment requests and scheduling details
• Information you submit through forms or messages (including health-related details you choose to provide)
• Billing/insurance-related information when applicable

B. Information Collected Automatically

When you browse our website, certain technical information may be collected automatically, such as:

• IP address and approximate location (city/state)
• Device type, browser type, and operating system
• Pages viewed, clicks, time on page, and referring/exit pages
• General usage patterns to help improve site performance

3) How We Use Information

We may use information to:

• Respond to inquiries and provide customer support
• Schedule, confirm, and manage appointments
• Provide services you request (including communications about your request)
• Improve our website experience, content, and performance
• Maintain security, prevent fraud, and protect our rights
• Comply with legal, regulatory, and contractual requirements

4) Communications (Phone, Email, and Text)

If you provide your phone number or email, we may contact you about scheduling, service updates, and relevant office communications.
Message and data rates may apply for texts depending on your carrier.

You can opt out of non-essential communications at any time by following the instructions included in the message or by contacting our office.
Appointment-related messages may still be sent when necessary to deliver requested services.

5) Cookies, Analytics, and Tracking

We may use cookies and similar technologies to understand website usage, remember preferences, and improve performance.
Cookies are small files stored on your device. You can control cookies through your browser settings.

We may use analytics tools (such as site performance and traffic measurement services) to understand how visitors interact with our site.
These tools may collect technical data (like device and browsing behavior) and may set cookies to function properly.

6) Sharing of Information

We do not sell your personal information. We may share information in limited circumstances, such as:

• Service providers: vendors that help us operate the website, scheduling, forms, communications, analytics, or related services
• Healthcare operations: as allowed/required to provide care and operate the practice appropriately
• Legal and safety: to comply with law, respond to lawful requests, protect rights, prevent fraud, or address security issues

When we share information with service providers, we require them to use it only for the intended purpose and to apply appropriate safeguards.

7) Online Scheduling and Third-Party Tools

Our website may include embedded scheduling, forms, maps, or other features provided by third parties. If you use these tools,
the provider may collect information according to their own privacy practices. We encourage you to review their policies when applicable.

8) Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, disclosure,
alteration, or destruction. However, no method of transmission over the internet or storage system can be guaranteed 100% secure.

9) Data Retention

We retain information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes,
enforce agreements, and maintain appropriate business records.

10) Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13 through this website.
If you believe a child has provided information to us online, please contact our office so we can address it.

11) Your Choices and Rights

Depending on your location and applicable laws, you may have the right to request access to, correction of, or deletion of certain personal information.
You may also have the right to object to or restrict certain processing. To make a request, contact us using the details below.

12) Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
Your continued use of the website after changes are posted means you accept the updated policy.

13) Contact Us

If you have questions about this Privacy Policy or how we handle information, please contact our office directly.